Composé de 72 pages façonnées en dos carré collé, le catalogue a été imprimé sur un papier pur blanc Olin Regular, et la couverture sur papier de création extra blanc Rives Tradition.
« Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. » Steeve Jobs